Yesterday Hovis were handing out loaves of bread at Liverpool Street station. Standard sampling procedure.
I saw lots of people wandering round carrying loaves of bread, so you could assume it was a success from Hovis' point of view.
I like to think of myself as a fully compromised grown up. I know the pros and cons of the marketing industry. My clothes have logos in them.
But I saw this and I felt sick.
This food staple was being handed out at Liverpool St. home of London's finance industry. I know there's been a banking crisis, but I'm confident the commuters rushing through that station can afford a loaf of bread.
There are people in the world, indeed in this city, who aren't in the same position. There are people who are in need of free bread. Hovis didn't choose to give this bread to a homeless shelter, or even to let commuters sample a slice of bread, or a free sandwich. They chose to hand out loaves of bread in one of the richest districts in the world, which inevitably got thrown away like the marketing collateral they were being treated as.
I find that disgusting.
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