I was just reading that Trevor Beattie's new outfit, Beattie McGuinness Bungay, has won a £7M ad campaign for OK. This raises several points.
1. Like football transfers, media budgets are almost always overstated. An accountant for Man U once told me that all transfers are actually a third of the price quoted. So it's probably a £2M account.
2. Trevor, love him or hate him is one of the most creative people in the UK. And the best name he could come up with for his new firm is Beattie McGuinness Bungay. He's either;
a) not very creative at all
b) incredibly vain
c) brow beaten by his peers.
3. Again, for what pomises to be an exciting start up by some very creative people the website is awful. A holding page simply isn't good enough, it looks like a student project online.