I drove past the new Unicorn Theatre in Southwark the other day.
The first thing that hits you is this fantastic sculpture in the foyer.
The second thing I noticed is the logo.
Isn't that great? Witty and elegant. The design is fantastic because they haven't added any unnecessary visual gimmicks or embellishments. It doesn't need them, the idea is strong enough on it's own. To his or her credit the designer has realised that. Excellent stuff.
Pretty dreadful, huh? But that's what happens when you become scared of simplicity. When you're not brave enough to go with your gut instinct. This is also a brilliant example of the answer to a question designers get asked all the time, "Why are you charging £50k for a logo and they're only charging £1k?". Well, my friend, this is why. Pay decent money, commission a decent designer and get the great logo at the top of this post. Pay less, get less, like the other two logos. As always, you pays your money - you takes your choice.
The website is really nice too.
Unusually I didn't have my camera with me when I went past the Unicorn Theatre, so I've taken the photos from Flickr. Big thanks to Robert Brook for the photo of the logo and Sashinka-UK for the photo of the sculpture. If you guys don't want me to use these photos, leave a comment and I'll take them down.