I listened to a great little piece on You and Yours this morning.
It's about Manchester and their current branding exercise (remember Peter Saville was appointed Creative Director). Apparently they have decided against a strap line. Which is a very good idea.
The programme points out loads of crap straps for towns and counties, like "Live it, Love it" for Leeds. Although they miss out my favourite "Staffordshire - The Creative County'. Pointed out by Russell Davies.
They interview Saville and he makes coherent and decent points. For all his faults, he does know what he's doing. They also interviewed this idiot from a branding company called England. Yes, ladies and gentlemen there is a branding consultancy called England. Try searching for that on Google. I did, and I couldn't find anything.
So let's recap. You're a branding "expert", but your brand isn't strong enough for people to find after you've been on national radio. Therefore my friend, you are a complete and utter nincompoop. And certainly no expert. I've been on Radio 4 before and the phone was ringing like crazy all day at the office.
Have a listen, it's only 8 minutes long.