Does this turn you on?

If you're a graphic designer, or if you want to be a graphic designer, or if you want to be a better graphic designer, then this picture should give you a warm feeling inside.

As you know, I passionately believe designers should care most about ideas. But in your armoury you need to have a knowledge and a love of type.

This is from the Design Museum's current exhibition, Designer of the Year. The Guardian is nominated for the prize and on display are whole sheets of different fonts, whole sheets where they've altered the kerning by 0.1 each time, whole sheets where the leading has changed just a fraction.

Sheets of colours with every tint from 100% to 1%. Contrasting colours, complimentary colours, text out of the colours. All the stuff they needed to work through to get the new design to work.

It's fascinating and all that type looks gorgeous. Go and visit.