Here's the second question from Alex at thinkdust: I want to keep my style of creating work but that does not attract the bread and butter clients to keep the money afloat. So how do I go about tacking this?
There are probably several answers to this question.
I don't think there is anything you can actively do to find a bread and butter client who likes your style. I'm sure they're out there, and I'm sure you will find one, but I don't think you can actively target one. Just keep showing the work you like, on your website and in your portfolio, and eventually clients will get to know you for that style.
You could obviously try targeting clients that already commission work similar to your style.
If you have a style that you desperately want to keep hold of and you don't want clients diluting your style, then the simple answer is to say no. Say no to projects that don't fit your style, say no to clients who haven't bought in to your style, say no to clients who try to dictate your style.
I don't like this approach though, I'm very much a function over form kind of designer. I believe you solve the problem first and the style will probably come from that, rather than applying a distinct style to every solution. However, other people think differently.
Most consultancies have bread and butter clients and shop window clients. In fact most businesses operate like this. There is stuff that you'd probably never show anyone that pays the rent and stuff that looks fantastic but would make you go bust.
We make sure that all potential projects meet at least two of these criteria;
1) the client has the budget to pay our fees
2) the project is one where (we know) the end result will look great in our portfolio
3) the client is of a profile that will attract more clients
If a project only meets one of those criteria, we turn it down. We are working towards all clients ticking all three criteria.
Anyone else got any ideas?
Alex, how did you get on with last weeks suggestions?