Here's an interesting thing.
Actually it's an interesting PDF. "30 things about printing and ideas and stuff" was written by Marcus Brown from Peschke. Peschke is a German printer and they've got a blog which is quite interesting. The blog is called Hyper Thinking a Printing Company. I have no idea why.
I think they're trying to break into the UK market, or something. Not sure. But the blog looks quite interesting, and I'm a sucker for a numbered list and a "free" PDF.
I don't agree with everything in the PDF, but I thought I'd list a few that I do agree with.
8. This is very true. Ever time I've visited a printer, they've been desperate to show me their latest Heildelbergs and I'm just not interested. They are big machines with ink in. I know you love them but I'm not interested. Sorry.
14. All my suppliers should be like this. Accountants, lawyers, printers, sign makers, techies, whatever. Know stuff I don't, that's what you get paid for.
17. We've only found this out in the last few years, but printers can be very helpful in a pitch.
21. No comment needed.
25. Not sure I agree with this one. A blog is nice, but I'm more than happy for you to sit watching Heildelbergs all day long.
You can download the PDF here.