I like the new BBC stuff. I certainly don't think like this.
But then I like almost everything Lambie Nairn has done. Now he is a branding genius but he only really gets talked about in TV circles.
He created the classic Channel 4 logo.
And he started these charming little fellas.
Hard to appreciate now how innovative they both were at the time.
Recently he's done this
which is a pretty good bench mark for modern, consumer branding.