How do you sell design? Should good Design Sell itself? For Instance,
Logo's - most new business who approach us for an identity shun at the
thought of paying more than £50 for a logo/brand. How do you tell them
that its better to start off with the "right image" rather than go to a
printers around the corner who knocks up a logo and 500 business cards
You can ask a question in the comments section here.
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Mike - do you really charge £50 for a logo? If so I think that's the mistake. You're placing so little value on that piece of work you're bound to get involved in a price war you can't win. Did you ever see those Gordon Ramsey programmes where he turns the restaurant around? He wants to double prices and the owners worry that no-one will pay those prices? And in the end they get less customers but more profit.
So, I think we're asking the wrong question here. But still. I don't think you should 'sell' design, sure there will always be an element of selling or persuasion in any consultant / client relationship, but I don't think a client should be 'sold' a concept.
If you're working collaboratively it should be obvious to both parties which direction you're traveling in and then the work won't need selling.
If you're asking how can you persuade people that it's worth paying decent money for a decent logo, I suggest you read this post. But to be honest if the clients you've got are willing to pay £50 then there's probably no hope.
Or was the £50 thing just a metaphor?