Someone from somewhere (I'm not saying who yet because I haven't asked them if I could post this and I think that's a little bit rude) has asked me to come in and talk to their company about graphic design. When I sat down to write them an email I found myself writing like I blog. I kept wanting to put links and pictures in, so in the spirit of 'this collaboration thing' I thought I'd post my stuff so far up here.
I'm trying to write '7 things you could learn from a designer' but I've only got 5 1/2 so far. Can anyone think of another 2?
1. How to make your presentations instantly look better.
Why people usually over complicate stuff just because Microsoft have given them the tools to do this. Just because you can make 3D type in PowerPoint doesn't mean that you have to. Good design should let the content be the 'hero' not your wizardry with PowerPoint transitions.
How to make your presentations better in one stroke? Select all, click the text formating palette and choose one font. There, that's better isn't it?
2. Why you should never, ever, ever use Comic Sans.
Ok, let me say this again. Comic Sans is designed to look like the typography found in old comics. So unless you work for DC Comics, please, please, please don't use Comic Sans. It doesn't look friendly, it doesn't look fun, it's doesn't look funky, it looks shit.
3. What usability means and why it's becoming more important.
Great usability is the ultimate in good design. This is so obvious, but we're only just starting to talk about it. There are so many examples around us everyday, the Underground map, the BBC News website, almost all Apple products. As David Ogilvy said, "You can't save souls in an empty church".
As communication gets so more complicated usability is becoming so much more important in getting through to people. Make it easy for people to get to your stuff.
4. How design is the new management consultancy.
How companies are starting to turn to designers to solve complex business problems, or at least provide a different perspective. Because true design thinking means that design is a verb and not a noun. It's a better way of thinking and not a production process that's applied at the end of a project.
"Design is habitually brought in too late, used simply to paint and decorate products for which the major decisions have already been made. Thus we have products that are easy to build, designed by technically minded people, but that are not desirable or usable."
Clive Grinyer (director of Orange's Design & Usability Innovation team
And other names...
6. I want to write something about the designers process, but I'm not sure what yet. It'll probably be something about how you store up loads and loads of stimulus in your visual brain and then you release that stimulus when the brief requires it. In other words you're Never Not Working.