A Face Lift On The Familiar

I've had this bookmarked for absolutely ages and not done anything about it. Time to rectify that.

I have no idea where or when I found this but it's probably from Tony Spaeth's brilliant Identityworks website. The website is an amazing catalogue of all the major rebrands of the last 9 years, with a slight American bias.

Anyway, I'm linking to this article from the New York Times which crits the before and after of Kodak, Amtrak and UPS rebrands as well as others.

I'd love to post the article here, but the NYT have a scary looking copyright policy. So I wimped out, hence the blur.

Comments

[davidthedesigner]

Interesting article. I especially like the 'lighter touchups' section of the NYT examples.

In fact, I'm thinking of adding it to the list of services that we offer on our website:-
"For the less adventurous client we also offer a lighter touchup service".

That should pull in the punters, I reckon.

[Jim Holt]

The effect of the blurring is interesting in itself - the original Kodak logo was far more recognisable before the change.

[Bureau L'Imprimante]

Right Jim, I first thought it was intentional, to let us see wich logos could be easily recognised even in a blur glance.
A good exercise maybe.