Market Forces

So it's accepted that if we're going to stop killing Planet Earth we're all going to have to change.

Making people change their behaviour is hard. Obviously.

I think one way behaviour will change is through good old fashioned market forces. Like the way those annoying free newspapers have created so much rubbish that more bins have had to be added outside Tube stations and in shopping centres, and seeing as those bins are mainly for newspapers they might as well be recycling bins.

And therefore people might recycle other stuff too.

Comments

[Bureau L'Imprimante]

Talking 'bout recycling, I found this interview of a guy who recycles broken iPods into… fixed iPods given for free in the mysterious (for me) freecycle community.
Anyway, a nice talk about sustainability and iPods, could we ask more these days?
There it is:
http://www.londonist.com/archives/2007/02/londonist_inter_2.php

[Dave C.]

The most greenie thing I ever did was start a recycling program at school I worked for. I noticed tons of aluminum cans in the trash and figured it might be a good chance to do some recycling and then give the money to a local charity. We bought a trash can and then cut a hole in the top big enough for an aluminum can. Despite having a huge sign on the top that said RECYCLING - CANS ONLY, people constantly threw trash in. What's wors is right next to the recycling can was a regular wide open trash can. I think things have changed a lot since then, but I couldn't believe how lazy and ambivalent people were to something that basically took no extra effort on their part.

[Roberto]

You should take a look at this ad, made with no ink at, witch says: Use less ink. You said ink used in ads and design is really damaing to enviroment.Seems like people are listening. Really interesting.

http://www.worldchanging.com/archives/005956.html