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Nikesh

Picking up Monocle is almost a daunting task, in that you know that you will have to be fully engaged, but my thought was that it was a magazine for coffee tables, that you simply dip in and out off, and in that context I think that it works well. But I do agree that they are doing more interesting things with their website.

Rob Mortimer

I still find games magazine Edge to be just as good as it was when I first subscribed in 1998. Its always intelligent, always has a strong sense of identity and never panders to its readers.

For example, when people asked if review scores were a waste of time they removed them (to the back of the magazine) to provoke a debate.

Annoyingly Campaign is near impossible to find here, and I cant really afford to subscibe to it. I do read Creative Review every month though.

Ben H

Why oh why, as a Graphic Designer and a fan of Graphic Design magazines, are you not reading Computer Arts [computerarts.co.uk]?

Dan Hill

Hey Ben, many thanks for the kind words on the website, and for thinking through the critique of the mag quite so carefully too. I don't agree with all of it (of course!). I think the future's in hybrid, integrated media brands, which exist in both physical and digital forms. Quality distinctive magazines - particularly on a monthly rhythm - will do just fine, even as the web continues to progress into the areas you describe. The challenge is to figure out how to articulate the overlaps between physical and digital - and when their distinctive qualities shine through too. With the magazine, we're making a virtue of its physicality, its sheer presence (different paper stocks; taking advantage of the information resolution of print for reading, data, photography etc), and giving you a month's worth of carefully curated global briefing in one portable hit. You feel the value of the magazine over a month (and long after, hopefully, for reference.) With the website, which is currently no more than a taste of what's to follow, we can explore Monocle in terms of audio/video and daily/weekly rhythms too. Watch that space, but I'm really pleased you like it so far. Anyway, thanks again for the links and discussion. Good to have the feedback and keep it coming. Best, Dan.

alex onderwater

Hey Ben (and Dan?!), fully agree! Me too was overcoming a disillusion when i laid a hand on the printed version, which wasn't an easy job to start with. Where the website evoked Pavlov responses and respect for yet another brave, keen and progressive Brule-act, the paper brainchild didn't live up to my well-anticipated expectations. Serious looks and authority, but when actually starting to read an article, hard to digest - not because of in-depth background info or surprising point of view, but sec. dry. predictable shorties. or loads of words about... about what really? Don't mind a thick mag,but the kilo's to carry should be worth the pain. Do like the unconventional format, radiates a kind of stubborn arrogance in a good way. Still, if they wanna spend money having journalists doing these long-term, dollar-consuming stories, where are they?
Did enjoy some titles though, 'Monocle' is super in itself, the Rolex clocks are great and the cover makes me wanna give it still another try. Just hope all effort put into it - really enjoyed reading about the making of.. - will show soon in print!

dave

I like the magazine. I see it as more of a journal than a mag. I think what we are just getting here is the typical response of designers who doesn't read too much and just like pretty pictures. I always felt Colors was too thin on writing.

quote:

Why oh why, as a Graphic Designer and a fan of Graphic Design magazines, are you not reading Computer Arts [computerarts.co.uk]?

Dear oh dear, probably because Computer Arts is a terrible magazine ;)

Jw

As a designer who reads and doesn't really go for the "nothing but pretty pictures" mags, I enjoyed the content, but was a bit turned off by the overall package. Based on the website (which I agree is great), I was eager to check it out (despite feeling the whole affair was going for a "looking down my nose at you" approach, graphically).

I was instantly annoyed with the typical ad-rush before you hit a lick of content. That is my biggest magazine peeve, and I was hoping that Monocle was better than that. Can someone please put out a magazine that is not filled with atrocious ads? I would seriously pay more for it if it didn't have so many blasted pages for me to rip and and throw in the wastebin.

I'll continue to leaf through it on the Borders magazine stand to see if it changes into something I would actually subscribe to.

Richard

I think monocle's a turkey. its not smart enough for business readers, not cool enough for arty types, not clued in enough for the fashion crowd, its not a bit as insightful as it thinks it is, and what interest it reports is lost in pretension and vanity. its a shame, but I'd be a amazed if its still around this time next year in its current form.

Design wise, its far too one paced for a publication of that length. I have no objections to it's stripped down/no frills approach but please a big picture, a big headline SOMETHING to get the paces racing just a bit and break the monotony. monocle was supposed to be a celebration of print, it just feels like a poorly printed annual report. even the photography is uninventive and familiar.

that and they nicked the cover design from Brand Eins...

all this and more is on magculture.com/blog where we have been shooting it down since its inception.
http://magculture.com/blog/

akatsuki

I am not sure your criticisms are really valid except to indicate the preconceptions you brought to it. Monocle has its flaws, no question, but seriously: It is too thick? It demands too much commitment? You aren't dating the damn thing.

I think they are trying to walk too thin of a line. For example, in Issue 2, they have a reasonably serious article regarding the sad state of news and the blond bimbo invasions, but you flip the page and find a vacuous article on how Monocle would run a news station, and all they did was create a super-bland set and business cards. Either they should be serious about their Affairs section, or they should cut it entirely.

The best articles are the ones that are deep and about something ongoing. The first issue article about the Japanese Navy was brilliant, if it did not address the full nature of the illegality of the navy and the current constitutional revisions being pushed. I was even fascinated by the article about Miura golf clubs, and I couldn't care less about golf. I would rather they picked the kind of current affairs that require a foreign correspondent and went in-depth about them.

I kind of think of Monocle as a random reader, open it, flip to a random page and read one of the many short articles that litter the magazine. If you have time, read the longer one. Perfect for a transcontinental flight. Some articles are relatively shallow and require not intellectual investment and others are, if not quite as smart as the Economist, at least trying.

Ben H

[Quote: Dave]
quote:

Why oh why, as a Graphic Designer and a fan of Graphic Design magazines, are you not reading Computer Arts [computerarts.co.uk]?

Dear oh dear, probably because Computer Arts is a terrible magazine ;)
[/Quote]

Are you serious?

Michael

Re: Computer Arts

Only photoshop monkeys read... er, pay to read... that mag. A good graphic designer avoids it like the plague. It's one of the most dire cases of style totally burying any sort of substance. Designers deserve better than their 'master this technique and people will love you' style of editorial... they do manage to find some good contributors though, which is wierd. They must pay well or something.

free

magazines are dead, but they continue to flog the corpses.

Tony Goff

I quite like Grafik - http://www.grafikmagazine.co.uk - lots of great work in there although it is heavily print based.

In terms of other magazines I find Creative Review is pretty good if you can find it.

Ben H

There's a link to this article from here:

http://www.ilike.org.uk/

ernst

I haven´t read Monocle, but I visited the website and got exited. I thought that this was going to be a very nice magazine. When I saw it on the newstand and flipped trough it I got more or less the exactly same impression that you describe. From the visit to the website I had actually decided to buy the mag, but when I got a closer look (and the price here in Norway is outrageous) I changed my mind.

The packed and monotonous design for the inside of the mag didn´t appeal to me. The design was a large part of why I got interested in the first place.

For magazines I like and read: The Economist, Newswee, Graphic design: eye, graphic, grafik and print

ernst

I haven´t read Monocle, but I visited the website and got exited. I thought that this was going to be a very nice magazine. When I saw it on the newstand and flipped trough it I got more or less the exactly same impression that you describe. From the visit to the website I had actually decided to buy the mag, but when I got a closer look (and the price here in Norway is outrageous) I changed my mind.

The packed and monotonous design for the inside of the mag didn´t appeal to me. The design was a large part of why I got interested in the first place.

For magazines I like and read: The Economist, Newsweek, Graphic design: eye, graphic, grafik and print

Eric

Enough said.
I have a copy for sale, anyone is interested.
Issue 1 Volume 1.
Free issue 8 Volume 1.
Mint condition.

Drop me an email & quote me a price including the postage/shipping cost.
Thanks.

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