You may or may not have heard of Russell's Interesting 2007 conference. We've been working on the look of it (doesn't seem right to write logo or brand). It's an unusual project project because obviously we don't need any letterheads or anything like that. But we do need something. So here's the brief we've been working to.
It must be interesting. Obviously. But there is a fine line between interesting and downright messy.
It must encompass the principles of web 2.0 (by that I mean updateable, participatory, flexible and interactive) whilst being offline quite a lot.
It must utilise the attendees as collaborators.
Assume zero budget.
It must be able to dictate the look of the hall.
It must be carbon neutral.
It must be good.
Got all that?
So here's the logotype for the conference.
You can download it here as an eps, so if you want to mix it up, make your own stuff or simply use it on your blog then feel free. You can also use the jpeg above, obviously. It's designed to be easy to stencil and screen and steal.
Here's some other things we're going to do.
If you're going to the conference, send us your old posters. Old conference posters, Def Leopard posters. Anything. Bear in mind you won't get them back, so please don't send in your limited edition Saul Bass prints or your signed Banksys. We're going to make something exciting (and big) from all of them, but it's a secret for now.
If you're going to the conference, send us one of your tshirts. We'll screenprint it with the logo, anywhere and anyhow we like. It will be ready for you to collect on the day where it will constitute official conference wear. And it's guaranteed to be the right size.
We're going to collect all the carrier bags we use before June and reuse them as conference bags to hold anything you may need to carry on the day. We'll screen print them with the logotype and they should look something like this.
How does that sound?
Please send things to: Emma Holloway, Interesting 2007, The Design Conspiracy, 12 Stukeley Street, London WC2B 5LQ. Be sure to say who you are so we can make sure you get the right tshirt back.
Remember that you won't get the posters back and they will probably be cut up. You will get the tshirt back but it will have the logotype screen printed on it.