Take a look at this. A 4x4 manufacturer is offering to offset the CO2 created by the first 45,000 miles of your brand new 4x4.
That's a load of bollocks isn't it?
I'm deliberately not mentioning the company because I don't want to get hung up on that.
We're going to see a lot more of this. Companies making a token effort towards placating the green questions customers are starting to ask. Let's call it paying green service.
I'll be keeping an eye out for it.