How many of us have sat in meetings that started like this.
I've just finished reading this excellent book by Richard Murray from Williams Murray Hamm. It's a hilarious little tale of the rebrand of a leading 'yellow fat' Churnmore. It's cute and clever and doesn't take itself seriously. It even looks like a tub of 'yellow fat'.
No one escapes the satire; designers, ad agencies, brand experts, brand managers, innovation companies.
It's one of those books that's a little too close to the truth for comfort, 'Play Angel's Advocate' is brilliant and reminded me of an agency that I heard mention 'Crazytivity' last week.
It's well worth a read. You can buy it here. You can't borrow mine I'm afraid, I want to keep it handy in the office.