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I've just read this in some brand guidelines, "A drop shadow effect is acceptable as long as it's not so strong that it impairs legibility."
Let me make this clear; a drop shadow effect is never acceptable. Especially when added to a logo.
Posted at 14:28 in Graphic Design Industry Stuff, Things I've Learnt About Design | Permalink
Im not a designer, but even I know that you NEVER drop shadow a logo.
Text only when its not very legible without it, and even then you should probably change what is behind it first...
Rob Mortimer |
Oct 18, 2007 at 14:34
What's a drop shadow 'effect' - surely it's either a drop shadow or not a drop shadow?
Oct 18, 2007 at 14:48
Good point David.
Oct 18, 2007 at 15:12
Drop shadow is only allowed when meant in a funny way. A logo with drop shadow is funny.
vos broekema |
Oct 18, 2007 at 15:31
ahhh, if only my stupid art director agreed with you.
Oct 18, 2007 at 16:14
Forgive me for being pedantic but I'd say it's an "effect" because it's not really a shadow, it's just a simulation of what the loasy little blighter would look like.
Oct 18, 2007 at 16:54
depends, for print work, i would never in my wildest dreams use it, but, in the case of my full time job, we shadow tons of shit, its what the client wants to see unfortunately. some examples here: http://www.whitetape.net/wt
Oct 18, 2007 at 17:13
Every rule has it's own exception.
Oct 18, 2007 at 18:09
i try to use a drop shadow in everything i do.
c. coy |
Oct 18, 2007 at 21:15
Oh, dear. In Singapore, we are asked to drop shadow almost everything. It is truly the most depressing place to be a designer.
Oct 19, 2007 at 02:31
Does this count?
Oct 20, 2007 at 12:25
Wow, there's all kinds of smug going on in here.
It's complete absurdity to think there there is never, ever a circumstance where a drop shadow adds to a design. This is one of those things the designers say to each other because it's the "cool" thing to say, but in reality, everyone has either used one or will use one in their career.
Please, get over yourselves.
Dave C. |
Oct 22, 2007 at 08:57
You've obviously never worked in moving image, where I have learnt against my so-thought better judgement that drop shadows have to be used sometimes, gradients come in handy, and every so often the 'lens flare' comes out.
Dec 06, 2007 at 18:10
Well, I think that drop shadows can actually be effective if used correctly. The problem is, many people tend to misuse them since they are easy to implement. Examples of bad drop-shadowing are grey shadows on non-white backgrounds and shadows with multiple angles of light.
Printing Specialists London |
Jul 11, 2008 at 13:39
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