Interesting Sofa

Interesting South is coming along nicely. Lauren has been doing some great stuff with the logotype. She's even put it on a sofa.

Looks cool, doesn't it?

It's really weird (that's the wrong adjective, but you know what I mean) seeing someone take something we've designed and rip it up (that's the wrong expression, but you know what I mean). Weird, but great. It feels right and it looks interesting.

Remember what I said here "It's all there, you recognise it as Interesting 2007, it all fits, it's all on brand... and yet there's no big identity manual, there's no brand manager, there's no marketing plan."

I think the design / branding industry is gonna see a lot more of this kinda stuff in the future. And I'm looking forward to that.

Comments

[lauren]

ben, trust me 'weird' is the right expression for the feeling i felt doing that... but to be honest, it was kinda fun too. 'deconstructing' would be another expression for 'rip it up' but that sounds like art/design wankspeak, so i think it's best to leave it.

[Ben]

Exactly.