Steady on. George Monbiot via David.
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That reminds me of the character William De Worde in one of the Terry Pratchett novels. He's charged with coming up with Ankh-Morpork's first newspaper and quickly finds out that people don't want 'news', they want 'olds'. Giving people stuff they've actually never heard before freaks them out.
Posted by: Duncan | Nov 21, 2007 at 19:33