It's the 1st February today which means you've run out of time to take advantage of Glazer's fee sale.
Throughout January you have been able to use the design consultancy Glazer and gain 10% off their fee or a whopping 15% if you book before the 11th Jan!
This is a terrible idea. There's no two ways about it, this is an awful idea. I'll hesitate on saying it drags the whole industry down, but it's not far off.
I can understand the attraction to the consultancy.
1. It seems like a fun, PR-able idea, "Everyone on the high street is having a sale, why don't we!".
2.The 10% of fee lost in January will be recouped if that client stays for the year, or many years.
3. January is a quiet month, this will boost sales and give the New Biz people something to talk about.
4. What's 10% between friends anyway?
Firstly it's not PR able, because it's just not that interesting. Client don't expect consultancies to have a fee sale. They probably don't know what your fees are anyway, they just negotiate fees on a project or agency basis. Apple cutting the price of iPhones 10% is news, this isn't.
Design consultancies work had to explain their fees and why they are reasonable. Designers constantly moan that they can't charge as much as ad agencies, lawyers, plumbers, doctors, anyone and then someone knocks a whopping 10% off. If a new client is attracted under this scheme how are they going to feel when the fees go up 11% in February. If they start off being charged 90% an increase back to 100% is an increase of 11% of 90.
Is January really that quiet? Does this make you look a bit desperate? Have the phones stopped ringing? Do you New Biz people need to offer a 10% discount to attract clients?
As I've explained 10% is a lot when it gets put back up. This idea makes the consultancy look cheap and undoes a lot of good work done by a lot of successful design consultancies. It's a silly, flippant idea which doesn't deserve to be taken seriously.
What do you think?
(It only seems fair that I contact Glazer and ask them for a comment. More soon.)