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Feb 29, 2008

4 x 4 by going on 104

Russell's tagged me in one of those, those, things. I hate those things. I've been tagged before and I don't think I've ever done one (sorry if you've tagged me).

But you know what, perhaps it's time I started being a little less grumpy* and seeing as I enjoyed reading these ones I thought I'd have a go.

*These replies will of course make me sound extremely grumpy and like I'm about 104.

Four Jobs I've Had

Postman
Only a summer job but, apart from being a designer, my favourite job ever. In fact I'd go back to being a postman tomorrow, I loved every minute of it. There are some caveats, firstly I did it in a very small town so no huge, heavy bags and no intimidating, stair wielding, tower blocks. Just friendly people who'd chat to you and get you a glass of orange juice. Secondly I like getting up early, if I didn't like getting up early (we used to start at 5.30am) then it would have been a different story.

The best bit about being a postman? The end of the day was the end of the day. Every day you were given some letters and you had to deliver them, once you'd done that that was that. No work to take home, no thinking about work on the way home, no To Do lists, no "I'll finish that tomorrow", no meetings. That was a nice feeling.

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Freelance Designer For The Millennium Zones In the summer of 1997 I freelanced at a place called Work (yeah, I hated the name too). They were eventually behind four of the zones in the Millennium Dome. I helped out with signage and other stuff. Just hanging around in that just out of college way. I loved the Dome, my favourite Zone being the Work designed Living Island. That was the one that looked like a seaside pier. Sure it was badly managed, badly handled and badly PR'ed, but I tend to find the people that hated it were the people who did't bother going. Work were based on Charlotte Road, in the same building as Toy Hacking / Moving Brands and Shoreditch in '97 was a great place to hang out. Still wild and reckless and a little bit scary after dark, not yet on the radar of Lonely Planet and a lot of fun.

Funny to think the only places we went to back then were Shoreditch and The Strand.

Hotel Barman Most of my friends worked at University whilst I stubbornly refused. However one day one of my housemates persuaded me to try an evening behind a hotel bar. It was a disaster from start to finish. The highlight was when I was asked for a lemon merengue pie in a drunken Lincolnshire slur. I told the customer we didn't have any (it was a bar not a restaurant) but he insisted. After an increasingly less gentle discussion I went and asked one of the restaurant staff. They didn't have any lemon merengue pie either. More discussion and then my friend came along poured the man a Glenmorangie and everyone went away happy. They never asked me back.

Car Counter When I was at University a few of us took  job counting cars for a day. From 7-10 and then 3-6 we sat by the side of the road and counted cars. In the morning I sat on the side of the road, in the afternoon I borrowed a chair from the Uni canteen. It was cold, boring and rather than getting paid in cash at the end of the day (as we'd presumed) we got a cheque 6 weeks later. I seem to remember that we got paid £25 but we couldn't have done as that would have been a sodding fortune.

Funnily enough one of the reasons I did it was that I thought it would be cool to tell people that I used to have a job counting cars when I was rich and famous. I've never had the opportunity to tell anyone until now.

Four Shows I DVR

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This is where I get really grumpy. I don't DVR anything. I don't own a DVR. My telly is less than 25 inches big and older than 5 years. In fact, I officially hate TV. I say officially because I've hated it for a long time, but I still used to watch it a bit. Now I hardly watch any.

I tried getting rid of it once, but they day after I unplugged it and put it to one side the 7/7 bombings happened. Therefore iIhad to get the TV out to watch the news etc. So it stays, forlorn in the corner.

I'll watch the news and Question Time and England if it's on the BBC (certainly no commercial TV dear boy). I'm enjoying Ashes to Ashes but I think I've watched every one on the fantastic iPlayer. I might watch Portillo on Thatcher later. But I wouldn't record any of those programmes. I might, maybe, possibly record The Sopranos but I'd rather watch it on i4+1 or whatever it's called. I gave up recording stuff a long, long time ago. To me recording TV is like stealing time, in a bad way. If you haven't got time to watch it now you won't have time to watch it later. You're just stealing time from yourself. Robbing the time Peter to pay the consumption Paul.

Four Places I've Been

I've never been "travelling" and I've never back packed anywhere. I've slept in a tent once and I'm never doing that again. Yet I've been lucky enough to visit all sorts of places all around the world. Here are four.

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Chicago My Brother lives in Chicago and so I go there a lot. 17 times in the last 10 years in fact. Going to a place a lot is very different to visiting a place once or twice (fairly obviously). You get to know the best way to get there, which plane it's best to fly on, the quickest way to get out of the airport all those little things that only come over time. I really feel like I know Chicago. I can find my way around, I know where the good bars are, I know where you can watch Man U vs Arsenal, I know where to park, I constantly know where north is. That's a good feeling.

Chicago is a great city. Big and dirty and bold like New York, but friendly and clean and there's a beach. It snows in the winter and it's roasting hot in the summer.

Queenstown Queenstown in New Zealand is about as far away from London as you can get. A tiny, very friendly, beautiful place. It's famous for bungee jumping, white water rafting and snow boarding. As you've probably gathered by now I'm not into any of that stuff. At all. I spent my time there, sleeping, drinking and admiring the amazing scenery (it's where they filmed most of the mountains scenes for LotR). Strangely we now have some really good friends who were born in Queenstown and we met them in Charlton, South East London. Truly a very small world.

Las Vegas I've probably been here too many times. Three I think. Vegas is a mad, mad place but worth the trip to experience it for yourself. There's a lot of fun to be had and it's the only true 24 hour community I've ever experienced. Lots and lots of lovely signage. I'll go back.

Isle of Mull I thought I'd better get some UK places in. A friend of hours hired a castle for his fortieth and we all trekked up to Mull for a long weekend. (Paul, I mean trek metaphorically, don't get any ideas). It's an isolated place of immense rain, whiskey and beauty. It's also where they film Balamory and the picture of me stood on the multicoloured high street will impresses nieces and nephews for ever more.

Four Music Artists I'm Listening To Now

Ouch, this will be painful. My music taste is famously er odd. Just as my favourite type of restaurant is Revolving, my favourite type of music is Chart. And I'm a big fan of country music (it's the stories) and I don't like songs if I can't hear the words. I haven't heard of a single artist on Matt, Russell or Iain's lists apart from Nick Cave.

So, according to my iPod here are the top four most listened to artists. (Whilst writing this I'm listening to Dusty Springfield).

George Michael You can't beat a bit of George. Proper pop music as pop music should be. I've seen him live, very good.

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George Michael doing an acoustic version of Stars Of The Lid's greatest hit.

Amy Winehouse I think she has an incredible voice. Watch her sing sitting down! Can't decide if I'd like to see her live. I'm certainly not going to a gig in Camden.

Jamie Callum Told you I was 104. Bit surprised this was in the most listened to, but there you go. Seen him live, very good also.

The Lemonheads Aren't they all dead or something?

That's it. Over. Any last chance I had of being cool vanished forever.

Feb 28, 2008

The End of All Request Thursday

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There always seems to be good people needing ffffound invites. If you've got some spare leave your details in the comments and we can spread the love. Thanks.

Aside from that, Yoni spotted this cool thing and we discovered what it was all about. Marguerite thinks she's not a proper designer, but many people disagree. Someone desperately wants help convincing his boss to buy a Mac. AceJet thinks that "the don't have time to cook thing" is a load of balls and Martyn gets inspiration from all sorts of places. All this and we found transparent Post It Notes. Which has got to be a good thing.

A big thanks to everyone who took part. All Request Thursday is now over.

confusion of a planner

I live in Sydney.

I've just got in to work at 10am after two hours in the pub drinking guiness after guiness. (this is how they see people off who are leaving over here.) i'm drunk and looked at ndg and thought a bunch of crazed monkeys had taken over. i had no idea what had happened and it didnt help my delicate condition.
right. back to work.

Part of All Request Thursday


The prisoner


  prisoner.jpg 
  Originally uploaded by andrew kingham

I'm not sure (of all the possible variations) of the semiotics of this image, but I am sure it's not quite the visual message Maestro intended to convey to thousands of East Croydon commuters.

Part of All Request Thursday

random

I came across this lovely illuminating piece of type :

around here:

If anyone know what it is/means I'd love know.

Aprat from that, I'd like to point out that the 2012 pin looks gorgeous:

I wish I had one (the lady wouldn't tell me where she got it)

That's it from me www.yonialter.com, thanks Ben

Part of All Request Thursday

Breaking Ben's rules.

Ben had 2 rules...argh!  That's the 5th headline and intro sentence I've tried.

Ben:  I'm gonna have to email you.

Part of All Request Thursday

An appeal for help...

Dear fellow designers,

I need your help in a battle that has raged for over 2 decades...

You see, I head up a studio of 2, attached to a charity. The whole organisation including us are PC based. July is our bi-annual hardware upgrade time, which always brings the old battle to the fore, us Mac loving designers Vs the PC loving director (who is much better in an argument than either of us).

My problem is that my desire for Macs is purely led by my heart, I need to justify it to my bosses brain and balance sheet. So, what I need your help with is some quality, compelling, and hopefully financially beneficial arguments as to why this small part the organisation NEEDS to switch to Macs.

Please, please, help, I know most of you can only begin to imagine my pain, but imagine the difference it will make to quality of life in the studio if I was sat in front of a beautiful Mac rather than this grey box with XP in it.

Just one little comment from you today could make the world of difference.

Part of All Request Thursday

Transparent Post It Notes

Transparent Post its
I wish you could get transparent post it notes. I'd find them useful

Part of All Request Thursday

Inspiration from others

Who and what inspires me changes constantly, but these are the people influencing me today...


1. Jonathan Ive, Apple. It's not just that he designs surpisingly beautiful products, it's that he stuck with Apple through a shitty time and came out on top

2. Stanley Kubrick. He had the unflinching support of a major production company. He lived comfortably and securely with his family around him, yet a short distance from his work. Completely free to make the best films he possibly could.

3. Frida Giannini, Gucci. She is slowly but surely bringing the Gucci brand forward and in to the future. Very intelligent, very stylish.

4. Ross Brawn, Honda F1. Formerly Tech director at Ferrari and widely known to be the brains behind their success. Now he has set about building Honda in to a leading team. I have no doubt he will do it.

5. Jamie Hewlett. Tank Girl, Gorillaz, Monkey, Phoo Action - all his work, looks like his own, but each project is totally different from the last. Comics, Videos, Live performance, Opera costumes the lot.

6. Coco Chanel. She is cool. Look at her. Still looks awesome.

7. Christopher Nolan. Main stream and still highly intelligent with his integrity in tact. A very difficult balance to achieve. He seems he is in total control of his projects.

8. My Wife. I know this is cheesy, but as much as i like to look at famous people for inspiration, no one has ever given me as strong a steer through the world as she has. It's handy living with a genius.

and yours are?

Martyn Reding
jugglingwithwater.blogspot.com

Part of All Request Thursday 

Can cook, don't cook?

I was having a look at Sainsbury's Super Naturals range last week. Have you seen it? Gourmet food - nicely packaged, beautifully assembled, apparently healthy - in easy-to-microwave containers. For people who love good food but don't have time to cook. I love to cook, really love to cook, don't buy any ready-meals, always cook from scratch. But when I look at the Super Naturals stuff, I'm tempted to just buy and microwave; it looks so damn good.

And I started to wonder about that "don't have time to cook" thing. Is that really true? Or are we being convinced that we don't have time to cook in order to sell new products?

Posted by Ace Jet 170 as part of All Request Thursday

A burning question

Given this opportunity to write on somebody else's blog - one that actually has a readership - my mind is bombarded with potential subjects to discuss: the joys of sniffing fresh print; how to get a Ffffound invite; the curse of the held-up poster; etc.

But the main thing on my mind is: does Ben Terrett's shadow remind anyone else of Stanley Tucci?

www.binkythedoormat.com

Part of All Request Thursday

Choice

If you were to be executed,
and you could choose the noose,
would that make it a discretionary ligature?

Adam Poole

Part of All Request Thursday

design imposters

I'm a designer, but I don't think I'm very good one. I never did art in school, never wanted to either, I don't think I was ever visually perceptive in any way, except for my impeccable sense of style :) But I did love English and received a degree in literature.

I went on to study design having no real understanding of what I was letting myself in for. I soon realised that I needed to be able to draw. I tried hard but I still really struggle with it and when I watch the creative director where I work drawing up quick sketches I just marvel at his ability and flair.

I found that I have always approached problem solving in design in a completely different manner than other designers that I have worked with, just because I have to. Sometimes it's successful and sometimes its spectacularly unsuccessful.

Often I feel like a mathematician who can't add and a complete fraud, yet I have (what I would consider to be) a good job in an advertising agency. I'm just wondering what you 'real' designers think of someone like me, am I the death knell of the designer industry? Or are there room for designers who haven't come from a traditional art and design background?

Marguerite,
Ireland.

Part of All Request Thursday

Corporate delusions

Firstly, thanks to Ben for this opportunity.

Can we make this 'no more solutions day'?

It seems everyone is selling a solution of some kind. There are integrated solutions, corporate solutions, IT solutions, even the bloody ready meals in M&S are called 'hunger solutions'

If you're offering me a solution are you suggesting I have a problem?

Surely we can be more creative than this or is it just what the suits insist on calling their ventures?

If I see another logo called 'solutions this' or solutions that I will explode. No more solutions - let's make this world better!

Cheers
P

Part of All Request Thursday

Well, it's an honor.

It really is, just to be typing here.

some beholders are blind.

But lately, my mind is thinking more towards design authority.
"Beauty... eye of beholder... yadda, yadda... "

But there are some things that always look good. And some that almost always, don't.

  • When you randomly mix centered text with left justified headers and/or body text... I mean, unless you're doing it a lot, consistently, because thats what you're going for.
  • Comic Sans
  • "Let's just make all of this in bold... "
  • "Can we also put this other paragraph on the business card?"

My mind isn't as full of examples at midnight... but there are some principles that good design consists of... and principles that CAN be broken... intentionally---and STRONGLY broken, that can create a provocative, strong design as well...

But those principles (contrast, eyeflow, whitespace, borders, justifications, wise color choice, line length)... they are there for a reason. They help designs be good- er-- well--whatever. They make design better and more effective, webpage, flyer, or buswrap.

And the trouble is, clients, or worse, bosses, can sometimes be more degree-d and trained in business or marketing or whatever, and their position affords them the luxury of coercing you to break those principles for their whim or fancy, or worse yet, for a client's proposal. And not in a strong, edgy, provocative way. In a way that makes you wish you could forget that it was technically your mouse and keyboard, and servitude that made it that way.

Here's to sticking to your guns. design backbone. designing with integrity of principles.

thanks for the wonderful RSS. this lowly designer/ web maintenance guy in Florida has been enjoying the lessons and interesting posts for over 2 years now. keep it up!

http://www.drewplaysdrums.com

Part of All Request Thursday

Are you Mindmapping yet?

Thinking is for everyone,
but some have to do it a lot.
Designers for example.

If you're like me, always lost
in a non-linear thinking scheme,
this is for you.

Mindmapping is simply a brain
dumping process that helps
stimulate new ideas and connections.
Start with an open, playful attitude...
you can always get serious later


Tiago

Part of All Request Thursday

Feb 27, 2008

All Request Thursday

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This may well be the maddest idea I've ever had.

For tomorrow only Thursday 28th February you'll be able to post what you want, when you want on Noisy Decent Graphics. That's right I said YOU.

I've set up a generic username (ndgguest) and password (ndgguest). Use this to log in and post what you like. All posts will have to be approved by me before going live so hopefully that will keep you out of mischief. I'm not at work tomorrow so I should be able to approve most things pretty quickly. It will run from 0:00 GMT til 23:59GMT.

Maybe you've always wanted to blog but don't know where to start? Maybe you've got a post or two in you but not enough for a whole blog? Now's the time to get started.

Keep the posts about design, and NO PERSONAL WORK, but other than that there are no rules. If you want to promote your blog, job ad or just slag stuff off then go for it. It would be really great if you could add your name to posts.

I'll say part of that again  NO PERSONAL WORK. No one wants to see your 3D web 2.0 renders of the Fed Ex logo. I don't mind you talking about stuff you've done but I don't want it to turn into an online version of an Illustrator's Stock book.

Right, hold tight. You're next.

Feb 21, 2008

Talking the walk

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I got sent this in the post the other day. Actually a few of us got sent this in the office.

I'm about to slag it off pretty heavily. Part of me feels bad about that because I imagine that every time any printer/paper company sends designers a mailer they get nothing but grief and gripes and turned up noses.

But, you know, fuck it.

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You can talk the talk but can you walk the walk. This 'talk' is about green printing. Using environmentally friendly papers and stuff. The cover is printed on Greyboard which is basically all the dregs from the recycled mush. Designers always think it looks great. Good start.

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Then it takes you through all the different terminology PEFC means, what FSC means. What carbon footprint means. Obviously it uses all their different environmentally friendly papers throughout.

But there's so much of it. It's 32 pages long.

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Right at the end it says, "James McNaughton Group now offer a range of carbon neutral paper products". That winds me up. Don't just offer a range of carbon neutral paper products, make the whole bloody business carbon neutral and be done with it. You're either carbon neutral or you're not. It's not an upgrade option.

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32 pages of big, over produced, over designed, printed thing to tell me about environment friendly options. That's just not good, is it? I'm picking on McNaughton's (they can take it) but we get sent loads of these all the time and it's really starting to get on my nerves. Another big convoluted bit of print sent to several people at the same address is not the way forward people.

And before someone asks; no, we're not perfect. We're not entirely carbon neutral and we don't use 100% waterless printing. But we don't send people 32 page mailers.

Feb 19, 2008

From Russia To Flickr

I went to the Royal Academy's From Russia exhibition the other day.

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It was packed. Too packed really, but don't let that put you off. It's a great exhibition. Lots of blockbusters like this  Matisse.

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That bloke in the glasses is a happy chap, isn't he?

The best bit for me was this model of Tatlin's Tower. It reminded me of this secret project. In fact maybe that secret project should be called Cardigan Bay's Tower?

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Another thing I'd not seen were these paintings by Kazimir Malevich. He coined this excellent expression, "the zero of form". I'm not 100% sure what that means but I like it none the less. To me it means stripping an idea down to the bare essentials. The zero of form. The opposite of Peter Saville.

Here's the zero of form of some Russian icons. The kind you find in a Russian church. They appeal to the graphic designer in me.

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Continuing the Russian theme there's another great exhibition on at the moment. It features the work of Alexander Rodchenko and it's on at The Hayward gallery on the Southbank.

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We've designed the minisite for this show and there's a great little competition where you can upload your Rodchenko style photos to the Flickr group. The latest pictures get pulled through to the ministe and the 10 best pictures will be exhibited in the foyer of The Hayward from 14 – 27 April, in the final weeks of the exhibition, which is pretty cool.

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The Flickr group is getting some decent traffic and if you ask me (and I'm a bit biased) it's a good, sensible idea and an appropriate combination of Rodchenko, Flickr and the web. If you're asking.

Both exhibitions are well worth a visit.

Feb 18, 2008

Button ideas

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Take a look at these buttons.

The tick explicitly means 'yes', and the cross 'no' which is good because that's crystal clear. But then green and red mean exactly the same thing thus rendering the tick and cross entirely unnecessary. Right?

So here's the question; are the tick and cross a good idea or a bad idea?

Feb 17, 2008

Easy like Sunday morning

I've convinced myself that you lot will hate this and you will all think I've gone mad. But I don't write for you. So here goes.

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If you've had any recent interaction with your local Staples store you will have seen that they're using this 'easy' button thing, a lot. I like that. Look it's on that sign up there.

Easy2

And there it is on the website. Nice and big.

Easy1

There it is again, smaller. Now I don't want you thinking that I like the design of the button or the typography or even the 3D rendering, but none of that really matters.

I like the idea a little bit, but what I really like is the thoroughness.

I'm always trying to persuade small brands to do something simple and do it a lot. That always seems like a sensible low cost solution to me. Find something that works and then stick to it. Now that's not how awards are won and it's maybe not even how empires are built, but it's a good way of keeping the wolves at bay whilst you think of other more important things.

Easy

Obviously Staples aren't a small brand and they've spent some money on this. You can download it to your desktop and it links you to straight to Staples.com. I think that's good. No Black Pencils, no Lions, but that's not always a bad thing, is it?

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Best of all you can buy the 'easy' button. This might be fun or it might seem horribly naff, but you know what, I can imagine a million buttons in a million offices up and down the land.

So although I'm still sure you will all hate it, here's a piece of communication that's as close as it needs to be to that horrible term 'brand utility' as well as being 'media neutral' and '360'. It works online, it works in print and it works as product. It's relevant to the brand values and it makes sense to the consumer. That's the kind of stuff you (we) talk about all the time, isn't it?

Feb 15, 2008

The Best Writer's Job I Can Offer You

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I get loads of emails asking if i know of any graphic design jobs. Normally I don't. Sorry. It must be really hard to get a graphic design job these days.

Sometimes I get emails asking if I know of any writer's jobs. Jeez, you lot don't like the easy life do you? I can count on one hand the number of writer's jobs I've seen in the whole of my long life that aren't ad agency writer's. If that makes sense.

This is a long winded way of telling you that innocent are looking for a writer. Which must be about the best non-ad-agency writing job going. You can read more from your future boss here and you can apply here.

Pitch stories

We did a pitch the other day and me and the work placement were an hour early.

So we popped into a nearby cafe and had a bacon sandwich and a cup of tea. Lovely. I opened up my laptop to check the presentation and noticed that the screen was a bit grubby. Very grubby. Kids at home and all that. So I asked the cafe owner if I could borrow a cloth and gave the Mac a good wipe.

"It's not like this at The Partners" said the placement.

Feb 14, 2008

Is Paul McCartney's banjo killing YouTube?

Macca1_2

Being the cutting edge hipster that I am, I was looking at the official Paul McCartney website the other day. The website informed me that Paul recently performed with Kylie on Jools Holland's Hootewhatever. The official site then invited me to watch a video of the performance on the popular online video website YouTube.

So I followed the link and was greeted with this.

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Now I know the copyright was possibly the BBC's and not McCartney's. But still. Digital eh, some people just don't seem to get it.

No, no, no.

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Some students popped in yesterday. Asked a few questions. Had a look around.

As usual I asked, "Are you seeing anyone else?" as usual the reply  was, "No. Everyone else said no."


Feb 13, 2008

Signal Failure?

At first glance I love these.

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Picture taken from Laughing In The Face, usual rules apply.

It seems like a good idea and the graphic designer in me loves the arrows on the floor. Arrows on every floor I reckon. But anyway, this is the new attempt by TfL to get people to stand nicely to one side and let the passengers off. The Creative Review Blog has a good post and some great pictures here.

What I like most is that they're trying out four different designs and seeing which one works. This is a great idea. It's very rare for graphic design to measured and even rarer for it to be measured properly. But it's not just that, isn't trying out four designs just a good idea? A focus group would have been terrible, complicated and expensive. Someone at the top could have just made a decision but then you'd be relying on one person's opinion. Trying out four solutions is cheap, quick, practical and sensible.

I'm all for sensible design solutions.

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Picture taken from the Creative Review Blog, usual rules apply. I can't seem to find out who took the picture. Sorry.

The CR Blog raised some interesting points in the comments. Our own Alex said, "I think this is a great idea and well needed here in London". But then Alistair pointed out, "Since people seem unable to use even the most basic levels of common sense (and manners) to realise that standing clear of the doors and letting the passengers off first is the best way to do things, are they really going to pay any attention at all to some floor graphics?" Which is a very valid point. Maybe us designers are just getting carried away?

Patrick then pointed out, "Myself, Mark and Eliza from CR got on the Jubilee Line at Waterloo last night. Most people were obediently standing outside the white lines."

Which made me wonder just how they're going to be measured? Surely the only way to do it is with an old fashioned human being. And that's got to be more than a bit subjectve? "Only one person was standing on the yellow lines, so I considered this to be a success". And how long do you measure it for? And how often do you measure?

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When I did some measurement earlier today at Waterloo, it didn't seem to be working. Not at all.

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Maybe we should all measure it? Every time you use the Jubilee line take a picture and then we can start to see if we can see any patterns? Would anyone be up for that?

Good Blogblag

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Increasingly I get sent loads of utter rubbish in the post. This stuff is intended to get me so excited that I'll blog about it and then all my 200,000 daily listeners will rush out and buy said stuff.

This almost never happens.

I don't want to sound ungrateful. It's very kind of people to send me things, it's just that most of it is badly targeted, shamelessly promotional, uninteresting and a bit crap.

The other day I got some books from the people at Princeton Architectural Press. The catalogue was lovely and one book in particular stood out. Revolving Architecture: A History of Buildings That Rotate, Swivel, and Pivot. I don't know about you but I simply can't resist a good revolving restaurant! I've been to revolving restaurants in New York, New Orleans, Las Vegas, Suffolk and London (the one that isn't the BT Tower, can you guess where it is?).

Anyway you can buy this excellent publication here.

From now on when people ask me my favourite type of restaurant I'm going to say, revolving.

Feb 12, 2008

"When the facts change, I change my mind. What do you do sir?"

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John Maynard Keynes

Feb 11, 2008

Do all the best creative organisations end with an M?

This is the best post I've never written.

I was thinking about Pentagram, Archigram and Magnum and how they've all got similar co-operative style set ups. They're all at the top of their field. They've all got great longevity. And they all end in M, which is probably important.

So I thought I'd write about this.

But the thing is I don't really know enough about all of the organisations. So I asked some experts to write a few words on the structure of each organisation and how that helps contribute to their success. The experts don't need any introduction. A huge thank you to each of them.

You can't help but be inspired and excited by reading all of these texts.

The passion of the protagonists and the power of the collective is evident in each organisation. Investigate further and you'll see that the quality of the work is incredible and consistent.

A few things stand out for me. Firstly they all seem to have been formed out of an honest idea to create amazing work. Secondly they all seem to have come to the same conclusion about the kind of organisation which begets superior work and thirdly that structure has been copied by significantly few others.

So read the stuff below and like me you'll find yourself wanting work in an organistation that pushes the boundaries, puts creative doers at it's heart, where excellence perpetuates and which ends in M.

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Henrietta Thompson on Magnum

Magnum was a war baby. Founded by four photographers just back from the frontlines in 1947 Magnum Photos resulted from a powerful what-the-hell manifesto, and despite celebrating its 60th birthday last year, its vision is as still just as strong as ever.

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Picture taken from the Magnum website, usual rules apply.


Robert Capa, David –Chim- Seymour, Henri Cartier-Bresson and George Rodger established Magnum in an effort to change in the way photography was traded. In order to empower photojournalists to work truly creatively, without the constraints of demanding managing agents and editors Mangum made a departure from conventional practice in two ways: Firstly, the necessary staff would exist to support (rather than direct) the photographers. Secondly, the authors of the imagery held the copyright - not the magazines, so if a photographer was published in Paris Match, Magnum could still then sell the same photographs to Life magazine, say, or the Picture Post. This meant that the photographer would gain the means to work on new projects even without an assignment. More importantly, it meant that photojournalism would be recognized as the artform it was.

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Picture by Martin Parr, taken from the Magnum website, usual rules apply.

With the flexibility to choose their own stories (and to work for long as it took to get the right shot) the photojournalism being processed by Magnum was – and is still – very different to that of a photographer on commission: there is a point of view to the stories that goes far beyond the purposes of event recording. “We often photograph events that are called 'news' ," Cartier-Bresson told Byron Dobell of "Popular Photography" magazine in 1957, " Life isn't made of stories that you cut into slices like an apple pie. There's no standard way of approaching a story. We have to evoke a situation, a truth. This is the poetry of life's reality."

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Picture by Elliot Erwitt, taken from the Magnum website, usual rules apply.


Magnum today is still such a cooperative, operating from offices in London, New York, Paris and Tokyo - and providing photographs to the world’s media, galleries and museums. It is entirely owned by the photographers it represents and , if you see an iconic image of any significant world event since the Spanish civil war and are not sure who took it, chances are it was a Magnum photographer.

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Michael Bierut on Pentagram


Idpublictheater

The Public Theater, New York identity by Pentagram, usual rules apply.


Pentagram's structure is based on a few simple principals. First, the first is structured around its partners, each of whom runs an autonomous team of designers who are dedicated to working on that partner's projects. This is meant to replicate the creative intensity of a small design office, where everyone is focused on the work. Second, all of the partners are designers. There are no partners who are managers, or strategists, or account people. That means that while money is important -- the partners have to be good businesspeople, after all, since they can't pass that responsibility off -- the attention of the firm is on design, not money.

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The Fashion Center information kiosk by Pentagram, usual rules apply.

Third, the partners are all equal, regardless of seniority. Finally, the partners are diverse. There are architects, product designers and new media designers along with the graphic designers, and even the graphic designers have wildly divergent styles. This means that there are many advantages in working collaboratively.

These principals are surprisingly unchanged since firm's founding in 1972. I think they've guaranteed a certain amount of stability, a longstanding commitment to good design, and slow but steady growth.

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Saks Fifth Avenue Identity by Pentagram, usual rules apply.

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Dan Hill on the "Archigram - What - Organisation - You - Must - Be - Joking - Mate"


The bare facts are these. Six youngish men come together in various flats in Hampstead, London, in the early 1960s. They produce a magazine-like publication Archigram, that lasted from 1961 to 1970 (roughly), and the firm that had grown out of it Archigram Architects, lasts until 1975. 900 drawings are produced along the way, yet assessed In terms of built projects they produce only a playground in Milton Keynes and a swimming pool for Rod Stewart. If that. And yet they influence architecture profoundly. Their work is the thing, and should be pored over time and time again (see refs. below), but the question here is whether their organisational structure aided this extraordinary state of affairs.

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Archigram pictures from all over the place, usual rules apply.

The 'rock group' motif attached to Archigram is a little overplayed - generally the analogy goes they were "the Beatles of architecture", a lazy comparison based around their perceived insouciance, iconoclasm and psychedelic visuals, exploding out of a then-stuffy trade. "A necessary irritant" as Barry Curtis called them. Firstly, they were of course far better than the wildly overrated Beatles. (Even musically: in the retrospective at the Design Museum a few years ago, the visitor was confronted with The Yes Album playing, from a messy mock-up of their studio, but it really should've been Ornette Coleman and Albert Ayler.)

Secondly, the key point of difference is that they heavily influenced without making buildings. Could a band influence as much without releasing a record? In this, they were part of a tradition of un-built but visionary work that makes architecture and urbanism almost unique in design practice. So what set them apart was the publishing.

That espoused a take on modernism informed by a generally positive reaction to the technology and media that had which emerged, with necessary inventiveness, from WWII, a conflict that was still front of most people's minds, self-evident in the half-shattered cities around them. This optimism and invention is then allied to the 'post-scarcity' culture that emerges in the late-'50s, as they cut and paste the space race onto colour telly and pop-art and planned obsolescence, spray-painting structural engineering with beat poetry and Harold Wilson's 'white heat of technology', fusing Monty Python montage into avant-garde internationalist happenings in, wait for it, Folkestone. In pursuing the unbuilt, ephemeral, temporary and informational, they are precursors for a version of the 21st century (at least the one unaffected by peak oil).

Their proposals for Instant, Walking or Plug-In Cities, Suitaloons and Living Pods, were radical, fluid, malleable, intimate and transient - "tune up, clip on, plug in" into "rooms (that) expand infinitely. Our walls dissolve into impermeable mists or into the imagery of stories and fables ...".

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The Walking City by Archigram. Pictures from all over the place, usual rules apply.

Yet their own structure remained relatively solid. If not the band, the architectural practice was essentially their recognisable model, though that is usually just as rife with splits, egos, and partners flouncing out over non-musical differences. There seems to have been little of that in Archigram's dissolution. Only that a large scheme in Monte Carlo fell through, and their fabric couldn't stretch over the distance from Folkestone to Los Angeles, which is a long way geographically but even further culturally.

So there's a disparity between their projects - "an architecture that twitched ... was responsive to people" - and their own structure. Certainly, it seems to have been fairly disorganised. Reyner Banham called them, the "Archigram-What-Organisation-You-Must-Be-Joking-Mate". But no more so than for many other architects.

The two groups of three came together to form six (three out of the art schools, and the other three working at the innovative London County Council). In a recent interview, the group's Peter Cook listed their roles:

" I was the enthusiast. Mike Webb was the genius. Ron [Herron] was the fantastically fluent member. Warren [Chalk] was the warrior. David [Greene] the poet. Dennis [Crompton] was the technologist. And I was the beaver, the operational person. Everybody overlaps, but that's the simplified version."

So we see the specialist-meets-multidisciplinary brew common to many micro firms. Though they were all essentially trained in the same master discipline, Cook points out they ranged over 10 years in age and came from different schools - "There was a hint of internal competitiveness. So it was rather like a studio in a college would be—looking over the shoulder of the other and thinking, "That's interesting, now I must do something, too."

The fact they were rarely troubled by praxis may have enabled the six-person team to remain six - to attempt to build much of what they proposed would have inevitably meant a certain fraying at the edges, as this highly complex work now tends to involve numerous specialists. Plus of course the messy necessity of clients.  Firms actually approaching their ideas in built form these days - arguably OMA/AMO, Arup, MVRDV, Foster, Rogers, Herzog + De Meuron, Future Systems, Morphosis and Atelier Bow Wow perhaps - are larger, highly diverse, often corporate structures.

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Archigram pictures from all over the place, usual rules apply.

But as an ideas generator, this 6-person team of occasionally spiky, overlapping semi-specialists, unified by a single trade, medium and sensibility, was immensely productive. Given that medium was publishing, and their trade ideas, it was also immensely flexible. They took to heart the maxim, perhaps after Cedric Price, that "when you are looking for a solution to what you have been told is an architectural problem - remember, the solution may not be a building."

Cook, the most vocal member today, is slippery on who was actually in the office, doing what. But also notes that the "untidy structure", as he called it, meant they've never really stopped as well. As they transcend a firm and become more of a genre, they become less of an organisation and more of an idea.

If we can get that fluid with things, a key part of their organisation not often articulated might be the umbrella. In a sense, they were part of an un-named and equally loosely-aligned multidisciplinary movement, with Cedric Price, Eduardo Paolozzi, Richard Hamilton, James Stirling, Buckminster Fuller, Reyner Banham and The Smithsons hovering over the group as some kind of unlikely beneficent chorus. Other firms or movements, such as Italy's Superstudio, Japan's Metabolists, fore-runners Team X, are also part of this scene. In this, a fluid membrane of intellect surrounded the group, through which ideas could be tested, progressed, translated or deleted.  A jellyfish-like structure comes to mind, a translucent, flexible dome of thinking, floating over a smallish core body.

This was not a formal organisation at all - barely even a movement, just partly-shared sensibilities - but enabled a rich loam for fertilising ideas, and created a purpose and direction for the work. It's difficult to see equivalents today. Might this layered umbrella structure be the important factor? They might have called it the 'organisation gloop'.

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Archigram pictures from all over the place, usual rules apply.

Cook asserts "the strength of Archigram was surely its layers of inconsistent parts, keeping going a continual fascination with each other. " So within the gloop, this fascination holds the core. It's almost no more than a sudden freeze-frame on a longer timeline, a group of people coalescing around a way of thinking, as much as doing. They were a purely informational organisation, as close to media, marketing, branding, banking or academia as to architecture, as was their work.

So perhaps the essence to extract from Archigram's organisation was not in their own structure, but in the structure of the buildings they proposed - an organisation that twitches, is responsive to people; an organisation that coalesces, exists briefly, and then is gone, existing only in time; organisations that can expand infinitely, or dissolve into stories and fables; organisations in which the function can switch fluidly; organisations with a permeable skin ... Really, you could take Archigram's work and find and replace the words 'built environment' or 'architecture' or 'city' with the word 'organisation', and that would give you a truly innovative structure indeed.

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References:

Archigram
Archigram.net
Archigram [Wikipedia]
Concerning Archigram - Dennis Crompton (ed.)
Archigram - Peter Cook (ed.)
Archigram: Architecture without Architecture - Simon Sadler
Interview with Sir Peter Cook [Architectural Record]

Pentagram
Pentagram Design
Paula Scher's Family Of Men diagram / video
Pentagram Blog
Pentagram [Wikipedia]

Pentagram Publications
Alan Fletcher biog with some Pentagram history

Magnum
Magnum Photo
Magnum Blog
Magnum [Wikipedia]