I got sent this in the post the other day. Actually a few of us got sent this in the office.
I'm about to slag it off pretty heavily. Part of me feels bad about that because I imagine that every time any printer/paper company sends designers a mailer they get nothing but grief and gripes and turned up noses.
But, you know, fuck it.
You can talk the talk but can you walk the walk. This 'talk' is about green printing. Using environmentally friendly papers and stuff. The cover is printed on Greyboard which is basically all the dregs from the recycled mush. Designers always think it looks great. Good start.
But there's so much of it. It's 32 pages long.
Right at the end it says, "James McNaughton Group now offer a range of carbon neutral paper products". That winds me up. Don't just offer a range of carbon neutral paper products, make the whole bloody business carbon neutral and be done with it. You're either carbon neutral or you're not. It's not an upgrade option.
32 pages of big, over produced, over designed, printed thing to tell me about environment friendly options. That's just not good, is it? I'm picking on McNaughton's (they can take it) but we get sent loads of these all the time and it's really starting to get on my nerves. Another big convoluted bit of print sent to several people at the same address is not the way forward people.
And before someone asks; no, we're not perfect. We're not entirely carbon neutral and we don't use 100% waterless printing. But we don't send people 32 page mailers.