Here's a nice little idea. No big fanfare, it won't win any awards, but I just saw it and thought it was good.
If you're out and about. At a friends house for dinner or sommits. And you think think, ooh that was a nice bottle of wine I'll have to remember what that was called. Except you won't remember, because you're a bit tipsy and you've got better things to be remembering.
Now that problem is solved. You simply tear off this little reminder. I always thought those notices you see in Universities with the little tear off strips cut into the bottom were a brilliant idea. It looks like someone has adapted this for Oxford Landing. I could imagine innocent using this. I bet people would collect those little labels.
In fact, that's one of my favourite types of ideas. One that just builds over time and then gets adapted by a business or an organsiation. A bit like those paths people make when they take the direct route through a park, rather than the badly designed route the developers have made. But that's another post.