« PIZZA & LOVE | Main | Beautiful? Nope. Useful? Nope. »

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d83451d49569e2010534aeb1c4970c

Listed below are links to weblogs that reference The worst kerning ever?:

Comments

Blair Thomson

Probably a cost saving exercise. One size is cheaper than two!
'Fuck clarity of message, we got ourselves a bargain!'

Thomas Tordoff

'sign writers - The kings of compromise'

Sal

I don't think so. Sure it's tight, amateur and unpretty. But I think you're overlooking the thoughtful graphic IDEA to shift the baseline— adding legibility to what would otherwise be an illegible, even tighter tracked line.

Prescott Perez-Fox

Actually, I've seen worse: http://www.perezfox.com/2007/05/08/k-ernin-g-ny-c/

But that was a little different. This has a certain audacity that is almost admirable in its awfulness.

Nick

wow, I can't decide if it's the worst kerning, leading or baseline shift I've ever seen. Top marks in all three!

John

It should really be Final Week, shouldn't it? These do-gooders think they can get away with all sort of laxity.

Richard

I've seen worse. I'll see if I can find it...

Dave

For some reason I just can't help but keep staring at it. It's like it's gone full circle and become good again.

Jam
Andrew

Can we get the brightest design minds on this?
One (fixed size) font. One big red (fixed size) board. One arrow. No payment.

Danielle

That is awful kerning imo. So whats happening 'this week'?

Tim

Sure is bad that R should be moved to the right, but it is a solution to the problem – too much copy too little space. The CH pair does avoid the pitfall of aligning the open counter with the vertical to make a d shape and the I is obviously positioned to preserve the basic legibility of the character and the dual baseline is just enough to keep the integrity of the counters while still linking the two lines. The alternatives seem to be a diagonal, a curve, a tracking traincrash or txt.spk

markgorman

I agree. The Exclamation mark is so unneccessary and out of kilter with the 'last week' message.

YB

How cool!

Dan

It's not the kerning so much as the vertical alignment.

At first glance to me it says "hrt caiy"

NotACat

Apropos of Dan's comment, I'm left wondering if maybe the charity involved has something to do with HRT?

Maybe there's more here than meets the eye...g,d&r

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been posted. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment