You may not have noticed, but The Sun have just launched a radio station.
I think it's interesting for several reasons. Lots of non-radio media owners have launched radio stations, or at least tried to. Or stretched podcasts into sort of radio stations. Channel 4 tried and The Telegraph do lots of this sort of thing, but this feels different.
For a start, it's by The Sun which have the largest readership of any UK newspaper. They're also (I think) the second biggest UK newspaper website outside of the UK. So that gives them big numbers to play with.
They've made the very wise decision to have John Gaunt host the main programme. John Gaunt is a Sun columnist, but more importantly he's an actual proper Disc Jockey. A radio person. So that already makes more sense than a journalist doing it.
And it's backed by Murdoch. Who has great experience of different media channels and of broadcast media, including radio.
So when you add that little lot up, it's a no brainer. As people say.
If you read Alistair Campbell's Diaries, you'll see that Blair does a lot of cosying up to Murdoch in the few years before Labour get elected. That's verification of how important Murdoch (and the associated media channels) are. So it was even more interesting to see that the first ever guest on Sun Talk was David Cameron. That's a big deal, in a litte way. I bet a lot of radio stations would love to have an hour long interview with Cameron.
Of course, a big set piece interview with the (possible) next Prime Minister yeilds a few stories for the paper the next day.
They start with a big, global audience, they have proper DJ's presenting, it's funded by someone who already runs radio stations and they can attract big guests. I think it might work.