I despair when I see stuff like this, and you see it everywhere. Does that building really need all those signs? Do they have to be so ugly. Does that huge slab of space have to be made so aggressive and so intrusive by the addition of graphic design?
There should be some humour in there, a light touch to make passers by smile. There is an opportunity to do something with half a street for God's sake! Failing that (and that's a tall order admittedly) just keep it simple and quiet. One sign would be enough. Two at a push.
Sure, it may not be the designers fault. Maybe the site manager just ordered 12 signs. But someone should have considered the context. Someone should have stood back and thought for a minute. That someone, in my opinion, should have been the designer.
This is nothing new. You see this everywhere, all the time and you always will.
And then there's this. You see this everywhere too.
That's the logo for a company called 'design clarity'. Design. Clarity. So fucking clear you can't read the bloody sign because they put the logotype through a shredder.
I don't know if that's supposed to be ironic or even a joke. I think it's just shit. And wrong. And a little bit depressing. There's nothing worse than designers trying too hard to be clever.