Squeezed between the boxes of wine and rounds of cheese that I brought back from France this weekend was a packet of Kellogg's Corn Flakes. Why? Because the mascot – Cornelius Cockerel – had a pupil! The Corn Flakes mascot that I know doesn't have a pupil. What's going on?
(French Corn Flakes)
(UK Corn Flakes)
This might appear fairly insignificant for the amount of valuable Terrett blog space it occupies, but hang on there - I've got a case to make.
Kellogg's Corn Flakes has a rare spot on our shelves – it's a cereal that has a mascot which isn't a caricature; it's not a Tony the Tiger, Coco the Monkey, Snap, Crackle or Pop.
The Kellogg's cockerel has suffered at the hands of a redraw or two that introduced beveled edges, highlights, gradients and drop shadows, but it has kept its integrity.
If we begin down the line of introducing a pupil, pretty soon we'll be back here. And let's face it, no-one wants to look at that first thing in the morning.