I used to think this was the biggest marketing overclaim I'd ever seen.
Until I spotted this.
How about that for a brand truth. "As useful as a 3rd hand".
Head of Design, GDS, Cabinet Office. Co-founder Newspaper Club, spare part at RIG. (Also ID8, San Francisco).
Not as useful as a third eye though ;-)
Posted by: Russell | Oct 22, 2009 at 12:34