Look closely and it says, "This offer applies to all England merchandise priced at £1.95". Very odd.
And then this, it says "Almost funny". What's that? Better than 'not funny' but not as good as actually 'funny'?
And lastly this. They definitely don't want you to do any of these things.
If that's the case, why did the graphics designers make them look like so much fun in the little pictures?