The Metro sent me a blog post

The Metro sent me this the other day. It's a marketing mailshot pretending to be from the future.

It's spectacularly bad.

Not only is it a terrible idea with no purpose and little thought, it's really badly executed. The craft is shocking. The attention to detail non existent. Everything jars.

In the future we will all listen to music on mini CD roms (You can't tell from the picture but that's one of those annoying mini roms that doesn't fit in a laptop.). Who the fuck thought that up?

Contact lenses. Er, yep. I have no idea why they sent this, there's no obvious call to action. I can only assume it was meant for media buyers, maybe? Someone needs to give the mailshot list buying people a bollocking. After the creatives. And the production people.

They did include this toy solar powered car, which is pretty cool. Marketing people - send more toys!

Comments

[Rob Mortimer]

It does feel a bit like there was no real brief behind it... nice car though.

[Matt Cooper]

did you get the CD-ROM into a computer?

I'd really like to hear: 'Ambient.Calling' by 'Rumours of Whores'

I've quite liked their early stuff.

[Thomas]

yeah, it does seem a little lacking however I like the car.

[David]

That car is really great! I want to buy one for my little cousin. But i think there aren't in the shops. Anyway,going to more serious things, if we start to use solar power on our cars we could save the earth.

[Simon]

Of course great car.Looking forward to more of your stuff.

[Samantha Abs]

Just by looking at the picture, it looks like a full size cd. You can't really tell it's mini

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