A correspondent has sent this in. Brilliant, isn't it? Advertising matters. Oh Lord, I don't know where to start.
Much like Doddsy's famous blog you can read that different ways depending on the emphasis. There's the simple - advertising matters - and to lots of people it does. There's the rather old fashioned sounding - advertising matters. And then there's the factual - advertising matters. You know anti-matter, grey matter etc.
All that fun! And we haven't even started on the typography.