I love this.
Nike took an old swimming pool in Dagenham that was about to be demolished and turned it into a world class BMX park called, simply and brilliantly, The Pool.
I really like that logo.
All photos by *****\\MOXXO//***** on Flickr. Thanks very much.
Here's the video.
NB: In case you were wondering, W+K had nothing to do with this project.