Where the packaging destroys the product experience

I've been terribly behind and I've failed to notice that the brilliant Williams Murray Hamm have started blogging.

This makes perfect sense, they've always been outspoken and it's great to have their views online. Richard Williams in particular is a natural blogger, read his praise of the Brompton as a good example.

But the post I'd particularly like to draw your attention to is this one, "I hate most packaging" says Richard. He particluarly hates packaging that "destroys the experience of the product" and he lists a few examples;

Tetra packs – they’ve put a spout on them and they’re still hopeless

Paint – you need a screwdriver to open it (then the screwdriver gets covered in paint), I never have anything to stir the contents with and paint cans are not recyclable.

Pilfer proof packaging – impossible for thieves, enraging for consumers

Ready meals – the lid never comes off in one piece.

Liquid soap – I can never get the plunger to click in place.

Toothpaste pumps – mucky and contain more plastic than toothpaste. An anachronism in a world worried about resources.

Pop over there and join the debate.