Simple. Recognisable. Powerful. Brilliant.
Head of Design, GDS, Cabinet Office. Co-founder Newspaper Club, spare part at RIG. (Also ID8, San Francisco).
Wish the same could be said for the sign. Looks very much like an afterthought.
Posted by: AaB_Butler | Jan 31, 2012 at 10:44
If Big Yellow had not of screwed me then I'd be all over posts like this one on their behalf.
Their loss.
Good morning.
Posted by: Colman | Feb 01, 2012 at 16:27
One brand, one colour, one long explanatory sign.
Posted by: Johndodds | Feb 01, 2012 at 18:16
The idea may be good, but if I need to have it explained, it may remind me that I’m dumb. I’m not sure to like that.
Posted by: www.facebook.com/profile.php?id=817573674 | Feb 02, 2012 at 11:20