Meant to blog about this ages ago. Didn't. Saw this picture the other day which reminded me. So, doing it now, in note form.
"Android Robot - Can be used, reproduced, and modified freely in marketing communications."
Isn't that brilliant? Brilliant that they explicitly say "Can be used, reproduced, and modified freely".
I have talked to people before about open source brands, something where modification is encouraged. But normally people are too scared to do it. (And you need a big enough brand for it to work.)
Let's be clear - this wouldn't work for every brand. Some brands need really strict guidance and rules. But it's great to see Android taking this approach. Especially given the ecosystem of apps / device etc etc
Here's the ad. A full page press one and the banner mpu which is kinda cute. Note no ugly handsets, there are so many of the app ads these days that flicking through a newpaper can feel like looking at a Carphone Warehouse catalogue. Also notice no huge flash saying - NEW APP - we felt the robot was strong enough to say that as we're only advertising to Android customers and they'd been asking for a Android app for a while.