My friend Anne says that all shops should have to display, outside their shop, a huge model of the thing they sell inside the shop. Like this.
She's right. It's a brilliant idea. Lots of shops already do it. Mostly the kind of shops you get in seaside towns. But it should made compulsory, for three reasons.
1. This is a good example of a Massive Happy Thing which is always welcome.
2. The rigour involved would be good for businesses. Can you distill your offer into one massive fibre glass thing? I bet these people couldn't.
3. The thing all shops should have these days is something people will Instagram. Something they can't resist Instagraming. Museums are getting good at this, shops should be better at it. Anne's idea solves the problem.
Picture borrowed from russelldavies
Tuesday night was the D&AD 50th Awards.
It was good. I had a good time. Lots of nice people were there. They gave awards for awards - specificially awards for who had won the most awards in the last 50 years.
Good people won. All the ads and designs back in the day were amazing. Actually, ads were significantly simpler in the 70s / 80s. And better for it. Made me wonder that if today's ads get replayed in 50 years time everything will need a 20 minute explanation before you can play the app, viral, transmedia extravaganza.
The olds are all like "This is a pint of lager. It's the best pint of lager I've ever had. End frame."
De La Soul played, they were brilliant.
Jony was there. He brought the whole team on stage when they won most awarded design studio of the last 50 years. Nice touch.
The other day me and a few people from GDS were privileged to visit Thomas Heatherwick's studio.
Sadly, but as expected, we weren't allowed to take pictures so I can't share with you, my beloved listeners. Rest assured it was beautiful and clever.
Over the next few months the design team and I will be visiting a few different design studios to see how different places are organised. How they handle resourcing, how they approach projects, how they structure teams. How they create amazing work. We'll visit some digital places, obviously, but I'm also keen to see non web designers and particularly inhouse teams. Where possible I'll report back here. Next week - Fosters and Partners.
"Local people of all ages took part in the Olympic Deckchairs project which is part of Weymouth and Portland Borough Council's 2012 Public Art Commissioning Programme and has received Arts Council England funding."
The other day I was at Durlston Castle in Swanage, Dorset. They had some exhibition down stairs and part of it was a movie thing. (Arrghhhh! A video in an exhibition! Run!) But it was great, really nicely shot. And better than that it actually made great use of four screens linked horizontally.
I HAVE NEVER SEEN THIS BEFORE.
I have never seen an elegant execution across several panels. Usually you see a normal film that happens to be shown across several screens. You hardly ever see one that uses the medium, the format, the dimensions properly. Let alone beautifully.
Some times the film played across all four screens, sometimes each screen showed a different angle / crop of the main shot. Sometimes two screens showed the same and so on. Lovely.
The medium adds to the story rather than getting in the way or confusing it.
I love Heatherwick. So clever, so original, so playful, so British. The exhibition, like almost all design exhibitions, suffers from being too small, but if you take that as a given it's well worth a visit. It closes at the end of September. You should go.
Google Chrome Web Lab is a "a series of interactive Chrome Experiments made by Google that bring the extraordinary workings of the internet to life". Basically a load of web enable moving stuff. You can scan your face and get a robot to draw it in the sand. You can play the drums using a drag and drop touch screen interface. All good, all interesting and all very good at making a physical internet experience which is no mean feat.
There's also some deeper thinking around the "work is being done here" ideas that we've see James Bridle working on recently. They've done a good job of making the invisible parts of the internet visible. There's a neat bit where you google an image and then on a huge map it tells you where in the world that image is kept on a server. Interesting.
I was expecting it to be good. What I wasn't expecting was how beautiful it was. Beautiful machine. Gorgeous graphics and lovely colours. Again - you should go.