My friend Anne says that all shops should have to display, outside their shop, a huge model of the thing they sell inside the shop. Like this.
She's right. It's a brilliant idea. Lots of shops already do it. Mostly the kind of shops you get in seaside towns. But it should made compulsory, for three reasons.
1. This is a good example of a Massive Happy Thing which is always welcome.
2. The rigour involved would be good for businesses. Can you distill your offer into one massive fibre glass thing? I bet these people couldn't.
3. The thing all shops should have these days is something people will Instagram. Something they can't resist Instagraming. Museums are getting good at this, shops should be better at it. Anne's idea solves the problem.
Picture borrowed from russelldavies