The Good Night Lamp. A brilliant idea.
"A family of lamps is made up of a Big Lamp and Little Lamps that are linked to it. Send the Little Lamps to anyone in the world so that when you turn your Big Lamp on, the Little Lamps turn on as well."
Alex (also brilliant) has been working on this for a while, but there was a significant change this year. The design went from this
That's not just better because it's better looking. It's better because the design of the thing helps explain what the thing does. The design helps you understand the object in a way the other design doesn't.
And that, dear listeners, is exactly what design is supposed to do.