5. John Maeda released the third version of his Design in Tech report at SXSW. I’m a fan of this report, as someone needs to make the link between design, technology and business more explicit and easier to quantify. (GDS were mentioned last year.)
It’s the best report yet. Comprehensive with numbers and examples. It chimes with my view of the design industry and where it’s heading.
There's loads to write about this. It's worth downloading and reading all of it, but the headlines are: business is taking design, or rather “design thinking” seriously; McKinsey and IBM have made senior hires this year; design M&A is a thing; designers are in huge demand; Amazon, Google, and Facebook have grown their design teams by 65%; there’s a lack of design leaders; learn to understand code; learn to write; China obvs.
PDF of Design in Tech 2017
Slideshare of Design in Tech 2017
VentureBeat article on the report where I took the above picture from
6. Related, last week saw the release of the Quacquarelli Symonds World University Rankings. For Art and Design London's Royal College of Art came top and University of the Arts London was 6th. Another seven of the top ten were from the US. That feels unsustainable, especially as applications to design A-levels (and therefore degrees) are falling off a cliff in the UK. With Brexit, US visa bans, general protectionism and given the John Maeda report on design in China, what will these rankings be like in 10 years time?
Caution - there are lots of these rankings about. In this case the art and design list seems consistent with other rankings.
Disclosure - I'm a governor at UAL.
7. Here's a good interview with Tracy Ma a designer on Bloomberg Businessweek.
8. "There is a slow but steady leakage of marketing services away from agencies and toward either specialized firms or in-house operations" That's a comment from Bob Hoffman, ad industry veteran. There is now a regular drumbeat of these articles in the ad industry press.
See also Ben Evan's sarcastic comment a few newsletters ago, "Martin Sorrell is worried about Amazon's ad business (and also, one would hope, Amazon's threat to advertising use cases themselves)".