68. This is a train that looks like a plane.
The Schienenzeppelin or rail zeppelin.
69. A lesson in non-compete agreements
Martin Sorrell has vowed to “start again”, weeks after his departure from WPP. A few weeks ago (para 64) it was revealed he had no non-compete clause in his exit agreement, unlike everyone else who’s ever done a deal with WPP.
What will he do next? From the FT article, “Leaving WPP had given him a better perspective on which parts of the industry were growing and adapting and which were held back by the “warts and problems that legacy companies have”, Sir Martin said, noting that countless clients had asked him “what is the new agency model”.”
He’s been gone 25 days. Very quick to find that perspective.
He goes on, “That model would be “more agile, more responsive, less layered, less bureaucratic, less heavy” than traditional advertising companies, he said, with a focus on technology, data and content.”
Begs the question why he didn’t think this before. (He sort of did and the share price does funny things to your perspective.) But the whole episode begs question after question. Much more to come on this I think.
70. Long interview with Jony Ive about watch design.
Jony says all the Jony things in very Jony ways. The watch journalist thinks Apple have changed the way we think about watches (and time obvs) forever, just like the iPod changed music. I hadn’t thought about that before. But he could be right given Apple’s scale. I don’t have an Apple Watch but I have a Garmin and the notifications feels totally normal now. Worth a longer blog perhaps
71. 20 years since Apple unveiled the iMac
Tim Cook tweets the presentation. As ever Job’s enthusiasm is infectious.
72. Amazon launches a kids books subscription box
A bit like BookStart from New Labour but backed by evil capitalism. Or something. All the usuals up in arms. I’m going to list the four easy learnings from this:
a) once you have all the platforms (identity, payments, relationships with booksellers, familiar e-commerce patterns, delivery system etc) it’s very easy to spin up a new idea.
b) Anything that can be (or could be) delivered to your door in a cardboard box is super easy for Amazon. If this is your business, be aware.
c) Subscription models for the business model win. At the moment.
d) Ideas are easy, shipping is hard.
73. Matt Locke wrote a good history of Liking stuff