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Brandstorm

Like a brainstorm, but absolute bollocks. Except L'Oreal don't seem to have noticed.

Brandalism

According to The Daily Telegraph on the 5th April 2001,
"Brandalism [is] the creeping corporatisation of schools, libraries and other public buildings, which are gradually being daubed with company logos and slogans. The process is all too common in the United States and it is starting to happen here. Have you been in a Yahoo! taxi yet?"

Generally speaking that's called outdoor advertising, or an eyesore, not "brandalism". More about this incredible insight here.

Brandscape

"The brand landscape; the expanse of brands and brand-related items (logos, ads, and so on) within a culture or market."

Or utter nonsense made up word. More wisdom here.

Brandwidth

Oooh one of my favourites this. Brandwidth. According to our friends at Word Spy it means "The amount of brand recognition enjoyed by a product or service".

According to our friends over at planet Earth that's normally called brand value.

New category - Brandsphemy

Today, I'm going to start a new category. It's going to be called Brandsphemy. That is intended to be deliberately crap, cheesy, hard to say and bad English - all at the same time.

In case you hadn't guessed it's an awful hybrid of two words, brand and blasphemy. It perfectly sums up the phenomenon I'm going to be talking about in these posts. The awful trend adding a descriptive word to the end of brand in the hope of inventing some amazing new buzz word or insight. And so, Ladies and Gentlemen, I give you Brandsphemy which means:

"A contemptuous or profane act, utterance, or writing concerning branding."

I admit some are better than others, but most of them are simply lazy attempts at communicating a weak point.

(I've just done a quick Google for Brandsphemy and nothing comes up. If you are reading this post days, months or even years after it was written click up this link to see if it remains that way.)