I was watching the telly the other night and for the first time in ages I noticed some ads. Turns out it was a special thing where they put all the Bond product placement ads in one ad break in Homeland. (I only know this googling after the fact.) That link has a pretty good description of what happened, "people jumping out of planes (Gillette), extreme water skiing (Heineken) and the creation of the perfect martini (Belvedere)."
I was struck by three things:
1. All the ads were rubbish. Clunky, every single one trying too hard.
2. What a tough brief that is.
3. For the first time in ages I not only noticed the ads, I watched them and I looked forward to the next one. Because it was interesting.
I have no idea if this worked or not. But I noticed it.
And then I noticed another one!
This one was in the break of X-Factor (I only know this googling after the fact.)
What made me notice this was the voice of Adele.