Today, I'm going to start a new category. It's going to be called Brandsphemy. That is intended to be deliberately crap, cheesy, hard to say and bad English - all at the same time.
In case you hadn't guessed it's an awful hybrid of two words, brand and blasphemy. It perfectly sums up the phenomenon I'm going to be talking about in these posts. The awful trend adding a descriptive word to the end of brand in the hope of inventing some amazing new buzz word or insight. And so, Ladies and Gentlemen, I give you Brandsphemy which means:
"A contemptuous or profane act, utterance, or writing concerning branding."
I admit some are better than others, but most of them are simply lazy attempts at communicating a weak point.
(I've just done a quick Google for Brandsphemy and nothing comes up. If you are reading this post days, months or even years after it was written click up this link to see if it remains that way.)