What's your url?

Had a very interesting chat with one of the Design Council directors last night.

He asked what the company I worked for was called. Then he asked for the url. "Oh that's unusual, a design company where the url is the same as the company name."

Deep breath.

I launched into a big speech about stupid fucking design company names, StrawberryFrog, Nude Brand Creation, Dave, Voluntary United Group of Creative Agencies, An Agency Called England et al.

Then he asked if I thought it was important that your company was easy to find on Google.

Deep breath.

I launched into a big speech about stupid fucking design company names, StrawberryFrog, Nude Brand Creation, Dave, Voluntary United Group of Creative Agencies, An Agency Called England et al.

While we're on the subject, Voluntary United Group of Creative Agencies. Every time I hear that I want to cry. "Good morning, Voluntary United Group of Creative Agencies, Tracey speaking, how can I help you this morning?" All the fucking drugs in the world couldn't make this sound like a good idea.

In my dreams I imagine some ballsy CEO listening to a presentation about how his brand doesn't fit in with todays "Web 2.0" age. How his "brandscape" is losing him money. How he needs to spend some sizeable cash to rebrand. CEO listens quietly, pours a glass of water. Leans back in chair.

"But you're called Voluntary United Group of Creative Agencies, so what the fuck do you know about branding?"

Comments

[GrahamSalmon]

Ben, have you thought of doing a post on names that are not only stupid but also unpronouncable? For example Qlik and CY4OR.