"When the client moans and sighs, make his logo twice the size."

"When the client moans and sighs,
Make his logo twice the size.
If he still should prove refractory
Show a picture of his factory.
Only in gravest cases
Should you show the clients' faces"

I always thought this was written by John Betjeman, but everyone else seems to think it's by David Ogilvy. I still say it's by Betjeman.

Comments

[hibiscus]

Naah, those links mostly say it was *quoted* by Ogilvy. I read it elsewhere, really long ago. (And I love quoting it at appropriate moments. Or just muttering under my breath. :D )

[thomas]

My teacher says the author of this quotation is Leo Burnett ;)