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"When the client moans and sighs,
Make his logo twice the size.
If he still should prove refractory
Show a picture of his factory.
Only in gravest cases
Should you show the clients' faces"
I always thought this was written by John Betjeman, but everyone else seems to think it's by David Ogilvy. I still say it's by Betjeman.
Posted at 13:12 in Quotes | Permalink
Naah, those links mostly say it was *quoted* by Ogilvy. I read it elsewhere, really long ago. (And I love quoting it at appropriate moments. Or just muttering under my breath. :D )
Dec 18, 2006 at 11:00
My teacher says the author of this quotation is Leo Burnett ;)
Feb 25, 2011 at 11:46
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