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Apr 26, 2006



I'd agree with the quote, if it said that brands were like novels, and simply stopped there.

Some novels require a particular mindset before people are motivated to read them to tackle them. Others are popularist, and are enjoyed by masses for their simple message and narrative.

Now if you 'can't put them down'.. i'd only suggest it applies to brands which have products which feature a short (albeit much used) shelf life. Maybe IKEA?

These are just random thoughts though; i'd be interested to hear what others think.


Will, I agree with you.

I do wonder if there are brands people can't put down. Starbucks is a good example, people aren't addicted to the coffee - they're addicted to the brand.

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