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Jun 26, 2006


Ann Handley

What's interesting is that with a little tweaking you might also title this post, "The future of content." Which I guess it the point. Since people like you (graphics) and people like me (editorial) don't work on our own islands any more. (Thankfully.)


If you get nothing else across, reading an awful lot and paying attention should be at the fore-front. And it appears they are.

Not wishing to be a sycophant myself, but I don't see a lot wrong with that list - I especially like 1, 2, 4 and 5.


Thanks for your comments Will (keep up your blog by the way).

Tony Goff

Interesting, perhaps idealistic but I can appreciate where your coming from and what your trying to say. I would add a little note in there about accepting that good design may not always be accepted over tried and tested ideas which you can do in your sleep and which require no skill nor ability whatsoever.

I'm not bitter but its important to let them know that good ideas can get rejected and that mediocre ideas can be accepted. At the end of the day its important to know that, never to accept however as you must continue to strive and work and love what you do. Still you have to realise some battles are worth fighting and some are not and when your getting shot down again and again by the flak of corporate ideology its time to take a look at where you are and where you want to go.

Alex Haigh

Great comments, but from my own opinion I would like to see the word challenge in that mix. I feel the future is as important as the past and the way to break out into new avenues is to challenge the means of design today and to explore them new avenues. Stepping away from the mac has always been an idealistic thought process of mine also.

Russ Yusupov

It all really comes down to these simple words: Listen, Read, Think, and Communicate.


I think there are a lot of good points here that I myself as a graphic designer really appreciate and try to enforce in the studio that I work for. It seems that after a while designers just stop creating and just spit out what has worked before. So the majority of the work becomes cookie cutter. If people would just take the time to read your 7 points people’s gears will start rolling again.


Thanks for all your comments, much appreciated.

It's a really interesting debate and one I hope to expand on soon.

Keep your comments coming.


Some really good points here about what should be considered when designing. It always comes down to the idea, explaining, justifying "why" you have done something, backing it up, getting passionate about it, look at it from as many angles as possible .. content is king, but a slave to money. But today designers are often used more as a tool to make somethinig, rather than to think as designers; this pains me. When will clients realise that designers arent there to make a copy of something that they saw on the web / tv / magazine, they are tools to solve a problem, not a tool to make what they want, even when it is bad design, has no usablity, and ulitmatly a waste of money. Aside from that the term designer is such a lose term, it seems that everyone thinks they can be a designer without any knowledge of color or form, nor has never picked up a art history book. Additionally i say to designers, forget the computer (remember its just a tool) .. sit outside somewhere with your pen and paper, and let your ideas flow, get some paint and throw it against a wall, and admire the texture, remember the fun you had at art college; while also learning, and exploring all the tools you can get your hands on, and then learn all the tools on your shiney mac. After all you can only be a master, once you have mastered your tools. Go to art gallieries, share, explore, and remember why you became a designer.

Lee Adams

Is there a book that covers all the fundamentals of Graphic Design? i.e kerning, layout etc


These comments have been invaluable to me as is this whole site. I thank you for your comment.


Hi, I'm 14 years old and I love graphics design, I want to be a graphic designer when I grow up. I thought that these were very good points. For number one I find that it helps if you just go outside and focus on a small area you may find just the insperation you need to make your graphic.


thanks a lot for the writting. aftermore than 1 year i read your post and overwhelmed and inspired .
am a graphic designer and much confused about my career and future.
hope your words will help.
please do visit my blog ( www.arindamart.blogspot.com and aritoons.blogspot.com ) and mail me your valuable comment.

Arundeep Golia

I think you have made some fantastic points.

I would like to add that graphic design is increasingly influenced by technological advances, new formats of communicating and designing.

These advances seem to be understood as the innovative aspect of design, which they are.

But we must remember the simplest and most historically important aspect to how we communicate.

The way we think. Are we turning society into a group of spectators waiting to be told about something? If so we must make them more involved in design and empower them to make their own decisions.

Technology is very important but the way we think is more so.

prateek tayal

I just want to ask that if a person is not getting the job in graphic desining wat he hav to do.As i m in the same boat right now..

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