Had a long night out with a friend of mine from college yesterday. He works for Poulters in Leeds.
Topics of discussion.
How great this Coke ad is.
How all the people we thought would do well after college all have non design/advertising type jobs. (How easy it is to track people down via Google, Flickr, Youtube etc).
How design is seen as just a process in most ad agencies.
How a D&AD pencil still means so much to creatives.
What was our proudest achievement of the last five years.
How ideas have to be robust enough to work across all media, from TV to a beer mat. And how ideas matter.