Q13 Valarie asks: Of all the projects that you've worked on, which one makes you the proudest?

My favourite thing I've designed, that's a tough one.

But one I get asked all the time. The problem is that for the last 5 years I don't feel as if I've really designed anything on my own. Not 100% on my own. My proudest achievemnent of the last five years (work wise) is this and everything we've all built and achieved with that. But, obviously, there are a lot of other people involved in that, not just me.

Work wise, I've always liked the stuff we've done for these guys, I think it's different and strong and I think that we (meaning us and the client) have created a really strong brand with going through some laboured branding exercise. They also had the courage to go with something that is very bold for their industry.

Then there's this which gave everyone all sorts of fun and led to me being interviewed all over the world including on Radio 4's Today programme. I have to admit I enjoyed that.

If you could get your hands on one account, anywhere in the world, who would it be and what would you plan for them?

There isn't such an account really. The best problem is the next one that needs solving.

I also want to second Andrew's question. I don't know about England, but Design is not taught in American schools. What 'curriculum' would you come up with to teach design to teenagers?

A curriculum! Jesus, Valerie! OK buy all the books by these guys especially this one. Read cover to cover, then get back to me.

Comments

[Mike Towers]

Hey, just been to "What Brand Are You", put in my name and core values and guess what it came back with PENUS!!! Don't think i'll re-brand after all, though, I think my wife would agree with the computer!

[Andrew Walkingshaw]

What Valerie asked wasn't actually quite what I was getting at; I was thinking more of all the professions where non-designers - be they in media (writers, musicians, record labels, publishers), software, wherever - need the services of professional designers.

I was wondering, essentially, what you (as a professional designer) would like these non-professionals to know - so they ask good questions and request realistic things - and where they should get it from! 'Popular design' as an analogue of 'popular science', if you like.

Thank you for this week; it's been fascinating reading.