Back when it was Design Questions Week Russell asked, 'what are the 5 worst bits of graphic design you can think of?'.
At the time I could only think of four. Now, here's the fifth. I'm not sure whether to call this typographic insensitivity, graphic insensitivity or design insensitivity so let's settle for visual insensitivity.
Take a look at this ordinary high street.
Take a closer look at the signage. Forget the fact that they've done that thing where they're too posh to admit they have to have shops and they've made all the signs out of bronze and look a little closer at the typographic insensitivity.
Now I know all these signs were put up by different people on different days from different companies, but this sort of visual insensitivity really annoys me.
I was planning to put this right using the power of Photoshop but unfortunately I took the photo at a funny angle so we'll revert back to theory. I've recreated the street signage in plan form. Obviously the fonts and logos aren't correct, but as an exercise it gives you an idea.
Currently everything is a different font, a different weight, a different size and on a different baseline. See?
Nothing anyone can do can make that eye Clinic logo look OK. In the ideal world everything would be the same height. Like this.
But that's not going to happen, is it? Probably the easiest and simplest thing to do would be to put all the type on the same baseline. Same size as they are now, same mix of fonts etc, one common baseline.
That looks a little better doesn't it? This would be easy to achieve, the council or the street could manage this. You see this insensitivity all the time and it annoys me. You see how this isn't really centred? It's not justified one way or the other. It's just sloppy. And annoying.